NAY is the largest specialized retailer of electronics in the Slovak Republic with a market share of approximately 25%. It operates on the market since the early 90's of last century.

Business goal

In 2021, the company adopted a new development strategy. It is based on accelerated response to market changes, enhanced digitalization of business, and improvements in the quality of services and products. This requires:

• Redesign of the whole e-commerce platform
• Prepare a new design system for scalability
• Develop new customer interaction mechanics
• Update the company's visual communication

My responsibilities:

• conducting research, audience segmentation + User Flows and CJM
• working together with Lead designer and developers
• design review of layout together with developers
• defending my decisions to the team and stakeholders
• creation and support of design system, components